Hype: Success Secrets From the World's Greatest Con Artists
StoryForward NYC Hype: Success Secrets From the World’s Greatest Promoters, Propagandists, and Con Artists In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn’t work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood—an strange brew of manufactured drama, media manipulation, and behind-the-scenes maneuvering….also known as hype Join CEO of MicroFame Media, Michael Schein for a lively talk on how to use the powerful tactics of hype…
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